Blog Archives

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year,” the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don’t think that […]

Posted in Advertising, agencies, fox, hivio, mark ramsey, radio, radio industry, ramsey-blog, roy williams, sellers, short, spots, trends, tv, wizard of ads, youtube

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist […]

Posted in Advertising, business, mark ramsey, Media, Media Unplugged, netflix, podcasting, podcasts, radio, radio industry, ramsey-blog, stackadapt, text, tom asacker, tv, upfronts

Media Unplugged: How To Win The War For Attention

How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. It’s episode 57 of Media Unplugged with branding authority Tom Asacker and media strategist […]

Posted in attention, checks, i am keats, keats, mark ramsey, Media, Media Unplugged, millennials, podcast, podcasts, promos, radio, radio industry, ramsey-blog, tom asacker, tv

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook. And… Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing – and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking […]

Posted in election, facebook, facts, fake news, hysteria, mark ramsey, Media, Media Unplugged, podcasts, post-fact, ramsey-blog, rants, raves, social media, tom asacker, tv, waste

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about […]

Posted in ads, Advertising, broadcast, business, collapse, doomed, fuzzy math, mark ramsey, Media, Media Unplugged, native, podcasts, ramsey-blog, revenue, saturday night live, screening room, sean parker, snl, tom asacker, tv, unplugged

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office […]

Posted in aggregator, app, big media, bleacher report, box office, branding, chinese, digiday, distribution, future, king, mark ramsey, marketing, Media, Media Unplugged, money, movie review, neil patel, podcasts, ramsey-blog, revenue, time, tom asacker, tv, unplugged, video

What Radio Can Learn from TV

…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That’s according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival […]

Posted in 2015, Audio, hivio, Interviews, kcrw, lessons, mark ramsey, mark ramsey media, Media, michael schneider, podcast, radio, ramsey-blog, serial, the spinoff, tv, tv guide, video

How Serial Went from Podcast to TV Show

Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling content. You see, media is really about two things: Content and distribution. And distribution channels are inherently dumb conduits that need to be filled with the stuff audiences […]

Posted in Audio Trends, branding, channels, christopher miller, distribution, lego movie, mark ramsey, mark ramsey media, Media, phil lord, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, series, tv

Apple is Wrong about the Future of TV

Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s […]

Posted in apple, Apps, artisanal, fire wood, future, jeff schmidt, loyalty index, madame tussaud, mark ramsey, Media, Media Unplugged, mtv, nicki minaj, podcasts, ramsey-blog, snapchat, sports fan, television, tom asacker, tv, unplugged, verizon, video, vma

And Radio’s Secret Power is…

Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he said. For her, every station button is another chance at hitting the proverbial jackpot. Either I land on a song I love or I don’t. And if I don’t, I move to the […]

Posted in alan wolf, apple, beats1, branding, live, mark ramsey, mark ramsey media, Media, now, over the top, Radio's Future, ramsey-blog, secret, tv
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