Blog Archives

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 […]

Posted in blow up, dental floss, edison, innovation, journalism, mark ramsey, Media, Media Unplugged, oscar, podcast, podcasting, podcasts, popular film, ramsey-blog, tom asacker, tom webster, unplugged

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney’s mistakes are costing Star Wars. And… Facebook is losing its cool among teens. Plus, rants and raves about what’s wrong with online reviews, the Onion’s desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in disney, ihob, ihop, mark ramsey, Media, Media Unplugged, online ratings, podcast, podcasts, radio broadcasting, ramsey-blog, star wars, tom asacker, unplugged

Media Unplugged: The End of Authenticity

The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the […]

Posted in amazon, authenticity, ford, mark ramsey, mark ramsey media, Media, Media Unplugged, micro-merchandising, podcast, podcasts, ramsey-blog, sherwin-williams, tom asacker, unplugged

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book “The Big Picture: The Fight for the Future of Movies.” It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in amazon, Audio, jesus christ superstar, mark ramsey, Media, Media Unplugged, moviepass, podcasts, prime, ramsey-blog, star wars, the big picture, theme park, tom asacker, unplugged

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and […]

Posted in beyonce, brand, coke, comedy, facebook, fake, fame, jingle, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged, wax museum

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in acquisition, Advertising, brands, consumers, disaster artist, disney, fox, james franco, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, ramsey-blog, tom asacker, unplugged

Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual. Plus, rants and raves about Blue Apron’s new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child’s “Anne Frank” Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). […]

Posted in a&e, anne frank, blue apron, halloween, mark ramsey, martin scorcese, Media, Media Unplugged, podcasts, ramsey-blog, rotten tomatoes, tom asacker, tv, unplugged

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts” from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in 6 second ad, hallmark, hollywood, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged
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