hivio 2016: How to Transform Personalities into Digital Brands

chrisbalfe_small

Every high profile brand and personality must now think of themselves as digital brands, but how?

Chris Balfe has the answer.

He’s a Partner at Red Seat Ventures. Red Seat partners with high profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and motion picture producer Blumhouse. Prior to founding Red Seat, Balfe was President & COO of Mercury Radio Arts as well as CEO of TheBlaze. TheBlaze pioneered a brand new direct-to-consumer subscription model, while TheBlaze.com became one of the top 100 website in the world.

Here are some of the questions we covered together:

  • What does Red Seat Ventures do? And why does that matter?
  • Who should be working with you, and what will you do for them?
  • Suppose Howard Stern approached your company. What would you do for a show like that?
  • Who are you looking for to work with?
  • What do people in the audio space need to understand about the transition to digital?

This is essential viewing in an age when every personality on every platform must be digital, too.

Click here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

Posted in 2016, blumhouse, chris balfe, digital, glenn beck, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mercury radio arts, nancy grace, Personalities, premiere, radio, radio industry, ramsey-blog, red seat ventures, sean hannity, theblaze

CONTACT

Radio Intelligence | Phone: +46 8 21 22 10
E-mail: peter@radiointelligence.com
RECENT POSTS
CALENDAR
April 11-16: NAB Show, Las Vegas.
June 4-5: Hivio, Los Angeles.
September 30-October 2: NAB Radio Show, Atlanta.
February 13, 2016: UNESCO World Radio Day.
March 13-15, 2015: Radiodays Europe 2016, Paris.
VIDEOS

At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

PRESENTATIONS

Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.