The Dutch radio station Radio 10 Gold will return to nationwide coverage on FM, thanks to a deal between Talpa and Radiocorp.
In early July, Radiocorp secured the national FM network “A7″ as the sole applicant for the license. Today, it was announced that Radiocorp buys Radio 10 Gold from John De Mol’s Talpa. As part of the deal, Talpa gets a minority stake in Radiocorp. The station returns to its original name Radio 10 but keeps its positioning statement “De grootste hits aller tijden” (“The biggest hits of all time”). A launch on the “A7″ network is expected within a few weeks.
Radio 10 lost its FM network in 2003 and has since been distributed via AM, cable and the Internet. The station currently has 2.8% of all radio listening in the Netherlands.
“We are delighted to have acquired Radio 10 and the opportunity to further develop the station in the coming years” says Carlo de Boer, managing director of Radiocorp’s 100% NL, in a statement.
Radiocorp already owns the nationwide FM station 100% NL, which primarily broadcasts Dutch pop music. Talpa has two national stations – Radio 538 and Slam! FM – and therefore wasn’t allowed to participate in the bidding for the “A7″ network.
Radio 10 was originally launched in 1988 as a cable-only station.