“Sam Zniber has a unique track record as a Program Director with success stories from France, Australia, the UK and all over Europe. Sam’s strong strategic thinking combined with outstanding creativity and global experience makes him a key asset to our clients,” says Peter Waak, President of Radio Intelligence.
“The insight Radio Intelligence has delivered to radio stations around the world has made them very successful and I look forward to contributing to the Radio Intelligence team. As Program Director and Group Program Director I have used Radio Intelligence for a decade and the results have always surpassed expectations,” says Sam Zniber.
With offices in the US and across Europe and clients in more than 24 countries Radio Intelligence is now strengthening its position as the leader for strategy and research for growth.
As a senior radio executive, Sam Zniber has overseen programming at radio stations and networks in the UK, Australia, France, Poland, Romania, South Africa, Germany, the Czech Republic, and Slovakia.
A major achievement is the revival of RTL Group’s Fun Radio. In 1999, he introduced the “groove & dance” rhythmic CHR format to Fun Radio and, in 2006, he returned for a second stint as Program Director for the station. He has also lifted audience figures for Clear
Channel’s Mix 106.5 in Sydney, the Galaxy network in the UK, the RTL2 network in France, and others.
Since 2007, Sam Zniber has operated as Vice President Programming of Lagardère Active, overseeing the programming of twenty-three radio networks across nine countries including France’s Virgin Radio.
Sam Zniber’s media and radio career began at NRJ in 1986, where he worked as producer, radio presenter, and production manager for eleven years. In the 1990s, he became a television presenter at France’s main national television channels TF1 and France 2.
In 1997, Sam Zniber joined RTL Group to serve as Program Manager of Fun TV. In 1998, he was made Program Manager of Fun Radio.
The UK’s Chrysalis Group recruited Sam Zniber in 2001 as Program Director of the Galaxy stations in Manchester and Newcastle. In only a few months, Galaxy went from third to first place in the ratings. Two years later he was appointed Program Director for Clear Channel’s Mix FM station in Australia. During his time at the station, the audience for Mix FM in Sydney jumped from 6.3% to 9.3%.
In 2005, Sam Zniber returned to France to become Program General Manager and Deputy Managing Director for RTL Group’s Fun Radio and RTL2.
Sam Zniber has executive education in media, Internet, radio, TV and marketing from Harvard University, UCLA, Columbia University and HEC Paris. He has also been a frequent speaker at the NAB Europe conference and at the Science Po University in Paris.
Radio Intelligence is the world leader in strategy and research for radio. With success stories in 24 countries and offices in Europe and the US, Radio Intelligence has become the preferred partner for growth. Radio Intelligence client list includes major media groups and brands around the world such as MTV, NRJ, Pro Sieben Sat 1, RTL, Astral Media and Clear Channel.
Download a PDF of the press release here