Radio Advertising Up 7.2% in the UK - Radio Intelligence

Radio Advertising Up 7.2% in the UK

Radio advertising revenue grew 7.2% in the UK in 2014, according to a report from Advertising Association and WARC.
The 575.4 million pound revenue in 2014 is the biggest for commercial radio in the UK since 2007.
”Radio has once again proven its resilience with exceptional growth of 7.2% in 2014 – the best performance for the medium since (the almost pre-internet era of) 2003” writes Lucy Barrett, client director of the UK’s Radio Advertising Bureau, in a blog post published by Media Week.
The 20 biggest radio advertisers increased their spending by 37% and only three of them cut their radio budgets.
Radio was more successful than all other traditional media. For example, television advertising increased 5.8%. Total advertising spending was also up 5.8%
WARC expects radio advertising to increase 5.0% in 2015 and 3.7% in 2016.

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