Bauer Media Buys SBS Discovery Radio - Radio Intelligence

Bauer Media Buys SBS Discovery Radio

The German media group Bauer Media is to acquire SBS Discovery Radio from Discovery Communications.
SBS Discovery Radio is the largest owner of commercial radio in Scandinavia and controls radio stations including Sweden’s Mix Megapol, Norway’s Radio Norge, Denmark’s Nova and Finland’s Iskelmä.
The acquisition has been led by the Bauer Media UK CEO Paul Keenan.
”SBS Discovery Radio has great brands, outstanding talent and is well positioned for growth in countries which love radio. Radio has a bright future and we are looking forward to seeing SBS accelerate its growth and digital development alongside Bauer’s expanding and award-winning radio business in the UK” says Paul Keenan.
Bauer Media is already number two on the UK commercial radio market with brands such as Kiss, Magic and Absolute Radio. The group also owns 50 radio stations in Poland, including RMF FM, Radio Maxx and RMF Classic. In Slovakia, Bauer has Rádio Expres and in Germany a 25 per cent share in Radio Hamburg.

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