UK Commercial Radio Calls for Radio Regulation Review - Radio Intelligence

UK Commercial Radio Calls for Radio Regulation Review

Siobhan Kenny, the CEO of the UK’s commercial radio organization Radio Centre, calls on the British government to initiate a wide-ranging review of the legislative framework governing radio.
At the Voice of the Listener and Viewer Spring conference in London on Wednesday, Siobahn Kenny said that commercial radio is shaping up well in the face of new competition and challenges. But it is not helped by burdensome advertising regulation which fails to protect the consumer and over-elaborate content regulation.
”With a new government in place and new leadership at (media regulator) Ofcom, now is a perfect time to look again at the statutory framework in which commercial radio operates. There are challenges ahead without a doubt which radio is in good shape to meet, building on its traditional strengths of local links, audience connection, great music and entertainment” Siobhan Kenny said.
”But current regulation is a barrier to success in some ways. So-called consumer protection is responsible for the garbled warnings you hear on financial product advertising. Research shows, as any advertising person knows, that too much information is tantamount to no information at all. We would love to work with the Financial Conduct Authority (FCA) and European regulators to come up with more effective ways of delivering the ”always read the small print” message. In addition, as digital listening hits nearly 40%, it is time for the industry to work with government and Ofcom to devise a legislative framework which is sustainable into a multi-platform continued” Kelly continued.

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