Audio advertising sucks.
It just does. Face it.
But it doesn’t have to.
Audio advertising sucks. But it doesn't have to. #hivio
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That’s a main takeaway from new research into the types of audio advertising listeners prefer.
This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it’s only 13 minutes long) below.
This is required viewing if you’re in the business of selling ads to agencies or clients and pushing those ads to consumers via audio.
And it’s relevant for anyone in the advertising space in audio: Radio, online radio, or podcasting.
What happens when we ask listeners what characteristics are likely to promote their attention to our audio advertising? What forms of advertising are they most likely to respond to? What are their most significant likes and dislikes for audio advertising?
What are at least five ways you can dramatically improve your audio advertising?
The answers are all in this presentation:
This is the first of many videos I’ll be sharing from hivio 2016.
You’ll find them first here in this blog.