2012 Archives - Radio Intelligence
Blog Archives

Local Public Radio: What To Do…

…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it’s one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director’s conference in Las Vegas. Is it […]

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Posted in 2012, a clear eye, Audio, branding, content, featured, local, mark ramsey, Media, nor, program director, prpd, Public Radio, purpose, radio, radio industry, tom asacker, video, Videos

Consumers Don’t Care about your Messages

There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That’s one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director’s conference in Las Vegas. Watch (or click […]

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Posted in 2012, Audio, branding, consumers, featured, mark ramsey, Media, message, prpd, Public Radio, radio, radio industry, tom asacker, value, video, Videos

Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more timely: “Betterness.” My argument is that improving the lives of our consumers is the highest calling for any broadcaster – and certainly for any Christian broadcaster.  This is not a generic thing […]

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Posted in 2012, betterness, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, presentation, radio, radio industry, RIU

What Business Are You In, Radio?

It’s one of the most important and least understood conversations all broadcasters should be having:  What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer […]

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Posted in 2012, Audio, christian, cmb, conference, featured, mark ramsey, mark ramsey media, Media, momentum, radio, radio industry, Radio's Future, RIU, video, Videos

Pandora: Internet Radio Growth coming from AM/FM

So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio.  These are stats that are not often publicized in the radio industry. Let’s be […]

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Posted in 2012, Advertising, Audio, Audio Trends, featured, Internet Radio, joe kennedy, mark ramsey, mark ramsey media, Media, mike agovino, pandora, RIU, streaming, triton, video, Videos, worldwide radio summit