What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio […]
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in […]
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You’re wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – […]
I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I’m only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to […]
It’s shaping up to be perhaps the most diverse gathering of professionals in the audio information and entertainment space ever. Just take a look at this word cloud version of all the company names present in the room: From broadcasters to podcasters, from commercial radio to public radio, from startups to established players, from digital […]
Wouldn’t it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to meet and play together? No matter if they were US or international, broadcasters, podcasters, commercial or public media, online radio, agencies, technologists in the audio space, storytellers, […]
If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A STRONG BRAND NO MATTER WHAT TECHNOLOGY DOES Here’s the description: Radio is suffering a crisis of attention. The time spent with radio is declining as attention scatters to sexy alternatives. The solution […]
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car – friend or foe? Both – and neither. The connected car doesn’t care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, […]
Stop the pity party, broadcasters! It’s a new year! All year long I hear tons of complaints that “radio is not doing this” and “radio is not doing that.” I’m asked if I ever get frustrated that maybe, just maybe, industry titans aren’t listening to me. Well of course not! First of all, tons of […]
It was one of the hottest audio-centric events of 2013. Of course, I’m talking about hivio, the first-ever audio future festival. It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it…. Just watch this short highlight reel (and spot all the familiar faces – or […]
