2015 Archives - Page 2 of 4 - Radio Intelligence
Blog Archives

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital – two firms at the core of the new age […]

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Posted in 2015, Advertising, Audio, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mike agovino, money, podcasting, podcastone, podcasts, radio, radio industry, ramsey-blog, revenue, sales, triton digital

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

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Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That’s why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, […]

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Posted in 2015, Audio, digital, digital marketing, federated, future, hivio, Interviews, james derby, local, los angeles, mark ramsey, Media, mobile, radio, ramsey-blog, sports, strategy

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the […]

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Posted in 2015, ad-blocking, ad-mageddon, Advertising, amazon, dan rather, dash, donald trump, hoverboard, iOS, lexus, mainstream, mark ramsey, mashable, Media, Media Unplugged, publishers, ramsey-blog, rant, rave, slide, tom asacker, unplugged

How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes’ “Top […]

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Posted in 2015, Audio, brands, create and cultivate, festival, future, hivio, influencer, Interviews, jaclyn johnson, mark ramsey, mark ramsey media, Media, millennial, no subject, nosubject, radio, radio industry, ramsey-blog, social media

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won’t see. You’ll see little of any depth or seriousness. […]

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Posted in 2015, debate, learn, lesson, mark ramsey, mark ramsey media, Media, news/talk station, radio, radio industry, Radio's Future, ramsey-blog, republican, saturday night live, snl, station, strategy, talent

How Audio Advertising is Changing

What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio […]

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Posted in 2015, Advertising, Audio, festival, future, hivio, interview, Interviews, kirsten wolf, mark ramsey, mark ramsey media, Media, online radio, podcasting, radio, ramsey-blog, sellers, starcom, starcom worldwide, trends

Marilu Henner Loves Radio – and Listeners Love Marilu

What’s there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate – author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic […]

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Posted in 2015, evening shade, hivio, interview, Interviews, marilu, marilu henner, mark ramsey, mark ramsey media, Media, radio, radio industry, radio show, ramsey-blog, taxi

Spotify after Apple Music – Brian Benedik at hivio 2015

What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has […]

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Posted in 2015, Advertising, apple, apple music, brian benedik, hivio, mark ramsey, mark ramsey media, Media, music, podcasts, ramsey-blog, spotify, taylor swift

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and […]

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Posted in 2015, Audio, big, brands, business, consumers, hivio, lessons, mark ramsey, Media, presentation, radio, radio industry, ramsey-blog, tom asacker, trends