Blog Archives

Did Smart Speakers Affect Radio Listening in 2017?

Posted on 24 January, 2018 by Mark Ramsey

There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that’s all about listening – and it’s being embraced by millions […]

Posted in 2017, alexa, amazon echo, google home, impact, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, Smart Speaker, streaming, trends

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Posted on 29 June, 2017 by Mark Ramsey

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be “let’s communicate the value of the Nielsen numbers, let’s make […]

Posted in 2017, Advertising, associates, audience, borrell, buyer, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, sales, trends

Media Unplugged: Apple is the New Hollywood!

Posted on 13 January, 2017 by Mark Ramsey

Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom’s great new book, “I Am Keats,” and more. It’s episode 56 of Media Unplugged with branding authority Tom Asacker […]

Posted in 2017, apple, Audio, ces, fix, hollywood, i am keats, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, Twitter, writing