91x Archives - Radio Intelligence
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Proof that Terrestrial Radio Can Make Money Streaming

I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim “there’s no money to be made in streaming” and “I’ve never met any broadcaster […]

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Posted in 91x, Insights, Internet Radio, interview, Interviews, local media san diego, mark ramsey, mark ramsey media, Media, megan kennedy, monetization, money, online radio, radio, ramsey-blog, revenue, streaming, xhrm, z90

Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for radio ratings, but very much at the expense of the health of radio brands long-term. And here’s yet another one. It is accepted wisdom that, since PPM supposedly measures behaviors rather than recall […]

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Posted in 91x, Advertising, arbitron, branding, contagious, Insights, jonah berger, mark ramsey, mark ramsey media, Media, ppm, public, radio, radio industry, show us your x, strategy, triggers