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Blog Archives

Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos – but SHOULD you? And… Is the ESPN bubble about to burst? It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples’ school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it’s […]

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Posted in ad age, Advertising, age, al ries, bubble, burst, buzzfeed, espn, golden, horror, how to, jenna marbles, julia roberts, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, staples, tom asacker, unplugged, video

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to […]

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Posted in ad age, baekdal, content marketing, crap, facebook, google, instant articles, itunes, jeff schmidt, lefsetz, mark ramsey, Media, Media Unplugged, movie projector, pizza hut, podcast, podcasts, ramsey-blog, social media, stitcher, tom asacker, uber, unplugged

Radio: Your Facebook Page is Un-Liking You

This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. In other words, all that effort you go to to populate your Facebook page with useful content is increasingly wasted. Even […]

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Posted in ad age, database, derek halpern, Digital Strategy, distribution, email, facebook, Insights, list, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, social media

PPM and Agency: Crack meet Addict

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is responsible for this? The kind that lucks out with two PPM panelists in one household who are new to the ratings panel. Long may they live. But this can be monetized, to […]

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Posted in ad age, addict, Advertising, agency, arbitron, crack, Insights, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, relationship, RIU