ads Archives - Radio Intelligence
Blog Archives

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

See more ›

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about […]

See more ›

Posted in ads, Advertising, broadcast, business, collapse, doomed, fuzzy math, mark ramsey, Media, Media Unplugged, native, podcasts, ramsey-blog, revenue, saturday night live, screening room, sean parker, snl, tom asacker, tv, unplugged

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]

See more ›

Posted in ad-blocking, ads, Advertising, blocking, consumers, engagement, frequency, impact, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, radio spots, ramsey-blog, reach, seth godin

Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s important for folks in the audio space to bend their heads around this because data is, fundamentally, a form of marketing intelligence. And the more marketing intelligence that’s packed into ad inventory, […]

See more ›

Posted in ads, Advertising, age, Audio, digital, gender, Internet Radio, mark ramsey, mark ramsey media, Media, mike agovino, online, online radio, programmatic, Radio's Future, ramsey-blog, registration, triton, triton digital, zag, zip

Missing Leonard Nimoy and Unruly Breast Physics

Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker rants/raves about advertisers who don’t seem to mind that their ads aren’t seen. And Mark rants/raves about his first experience “going viral” with a piece on Leonard Nimoy and how video game […]

See more ›

Posted in ads, brands, breast physics, content, disruption, leonard nimoy, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker

The Rise of “Radio as a Feature”

We are witnessing the dawn of a new age:  The rise of radio as a feature. That means “radio” isn’t simply a media category run by media institutions.  It is now a feature of other categories – a feature of brands themselves – brands which are capable of monetizing that feature in the same way […]

See more ›

Posted in ads, Advertising, amazon, apple, google, hulu, Internet Radio, itunes, mark ramsey, mark ramsey media, Media, microsoft, music, netflix, pandora, radio, radio industry, RIU, xbox