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Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos – but SHOULD you? And… Is the ESPN bubble about to burst? It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples’ school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it’s […]

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Posted in ad age, Advertising, age, al ries, bubble, burst, buzzfeed, espn, golden, horror, how to, jenna marbles, julia roberts, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, staples, tom asacker, unplugged, video

Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s important for folks in the audio space to bend their heads around this because data is, fundamentally, a form of marketing intelligence. And the more marketing intelligence that’s packed into ad inventory, […]

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Posted in ads, Advertising, age, Audio, digital, gender, Internet Radio, mark ramsey, mark ramsey media, Media, mike agovino, online, online radio, programmatic, Radio's Future, ramsey-blog, registration, triton, triton digital, zag, zip