YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio […]
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 2 […]
This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and […]
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective […]
