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It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

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Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio […]

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Posted in 2014, Advertising, agency, Audio, broadcasting, buy, future, hivio, innovision, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, ric militi, trends

Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2

Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 2 […]

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Posted in Advertising, agency, Audio, featured, innovision, Internet Radio, interview, Interviews, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, ric militi, strategy, video, Videos

PPM and Agency: Crack meet Addict

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is responsible for this? The kind that lucks out with two PPM panelists in one household who are new to the ratings panel. Long may they live. But this can be monetized, to […]

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Posted in ad age, addict, Advertising, agency, arbitron, crack, Insights, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, relationship, RIU

Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and […]

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Posted in Advertising, agency, book, clark kokich, digital, do or die, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, razorfish, RIU, sales

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective […]

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Posted in Advertising, agency, Audio, book, clark kokich, digital, do or die, featured, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, razorfish, RIU, sales, video, Videos