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Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos – but SHOULD you? And… Is the ESPN bubble about to burst? It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples’ school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it’s […]

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Posted in ad age, Advertising, age, al ries, bubble, burst, buzzfeed, espn, golden, horror, how to, jenna marbles, julia roberts, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, staples, tom asacker, unplugged, video

Is it Time to Stop “Owning a Word”?

Back in the day, Ries & Trout galvanized broadcasters by preaching the power of the “word.” Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen […]

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Posted in a word, a world of words, Advertising, al ries, apple, brand, broadcasting, business, communication, communication design, finding a word, graphic design, laura ries, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, microsoft word, more than words, own, positioning, power of the word, radio, radio industry, ries, RIU, the power of the word, the word, trout, word, words in the mind, world of words, year of birth missing