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Media Unplugged: The End of Authenticity

The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the […]

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Posted in amazon, authenticity, ford, mark ramsey, mark ramsey media, Media, Media Unplugged, micro-merchandising, podcast, podcasts, ramsey-blog, sherwin-williams, tom asacker, unplugged

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book “The Big Picture: The Fight for the Future of Movies.” It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

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Posted in amazon, Audio, jesus christ superstar, mark ramsey, Media, Media Unplugged, moviepass, podcasts, prime, ramsey-blog, star wars, the big picture, theme park, tom asacker, unplugged

Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about Tuxe – the fashion company that has turned its products into services – and Ring’s impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding […]

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Posted in amazon, Audio, broadcasting, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, radio, radio industry, ramsey-blog, ring, shark tank, tom asacker, tuxe

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the “shocking” finding that women over 50 don’t believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside […]

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Posted in amazon, convenience store, go, kodak, mark ramsey, Media, media future, Media Unplugged, podcast, podcasts, ramsey-blog, research, tom asacker

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV’s transformation. And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s “fake news” flag that makes content MORE popular, Jack in the Box’s effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about […]

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Posted in amazon, facebook, fake news, jack in the box, mark ramsey, mark ramsey media, Media, Media Unplugged, netflix, podcast, podcasts, private label, radio, radio industry, ramsey-blog, rants, raves, tom asacker, transformation, tv

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

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Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Radio: How Good You Are Matters

FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of content from over-the-top providers like Netflix, Amazon, Hulu, and others, Landgraf is the guy who coined the term “peak TV,” and since then the glut of TV has gotten […]

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Posted in amazon, digital, fx, good, hulu, landgraf, mark ramsey, mark ramsey media, Media, netflix, peak tv, quality, radio, radio broadcasting, radio station, Radio's Future, ramsey-blog

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you […]

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Posted in amazon, Audio, football, mark ramsey, Media, Media Unplugged, netflix, nfl, pepsi, podcasts, radio, radio industry, ramsey-blog, rights, stackadapt, streaming, tom asacker, Twitter, unplugged

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there’s another force out there and it’s a force in […]

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Posted in alexa, amazon, android auto, apple carplay, Audio, car, ces, ford, future, in-car, listening, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, Radio's Future, ramsey-blog, sync, technology, trends

What the Amazing Success of Pokemon Go means for YOUR Media Brand

What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it’s “ugly”, and […]

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Posted in amazon, brand, cheetos, mark ramsey, Media, Media Unplugged, podcast, podcasts, pokemon go, radio, radio industry, ramona singer, ramsey-blog, tom asacker, unplugged