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Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what’s really happening in media. And so far, the ‘cast has been good enough to be distributed by […]

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Posted in alamo drafthouse, amazon, apple music, bundle, cable company, facebook, force awakens, george clooney, mark ramsey, mark ramsey media, Media, Media Unplugged, omaze, platform, podcast, podcasts, ramsey-blog, rant, rave, save, star wars, svod, taylor swift, tom asacker, unplugged, video

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the […]

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Posted in 2015, ad-blocking, ad-mageddon, Advertising, amazon, dan rather, dash, donald trump, hoverboard, iOS, lexus, mainstream, mark ramsey, mashable, Media, Media Unplugged, publishers, ramsey-blog, rant, rave, slide, tom asacker, unplugged

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It’s episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s […]

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Posted in amazon, apple, apple music, Audio, bump, hoax, Internet Radio, mark ramsey, Media, Media Unplugged, mtv, radio, radio industry, ramsey-blog, taylor swift, tom asacker, unplugged

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season […]

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Posted in amazon, big media, commercial, discover, disrupt, hollywood, mark ramsey, Media, Media Unplugged, movie, phantom, podcast, podcasts, popular, ramsey-blog, serial, snapchat, superbowl, taylor swift, tom asacker, trademark, unplugged

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

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Posted in amazon, attention, competitor, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

Amazon Just Reimagined the Table Radio – Amazon Echo

It’s called Amazon Echo, and like so many tech gadgets made by Amazon it’s more of an interesting idea than something which is necessarily likely to leap off the virtual shelves. Writes Amazon: Amazon Echo is designed around your voice. It’s always on—just ask for information, music, news, weather, and more. Echo begins working as […]

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Posted in amazon, amazon echo, amazon music, echo, iheartradio, itunes, mark ramsey, mark ramsey media, Media, music, pandora, prime, radio, radio industry, Radio's Future, ramsey-blog, spotify, technology, tunein

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated… U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app […]

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Posted in amazon, apple, Audio, eBay, facebook, FM on Mobile Phones, google, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, pandora, phone, radio, radio industry, ramsey-blog, spotify, stitcher, techcrunch, yahoo

Here’s Why Pandora Will Eventually Be in the Spoken Word Business, Too

Today, Pandora (and pretty much every other online radio provider) is famous for its music, not its talk. That’s going to change. Yes, I know Pandora has comedy content driven by the secret sauce of its “genome project.” But I’m talking about much more. Yes, I know there are other platforms out there featuring various flavors of spoken word, most […]

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Posted in amazon, amazon studios, Internet Radio, mark ramsey, mark ramsey media, Media, netflix, online radio, original content, pandora, radio, radio industry, ramsey-blog, ray price, siriusxm, streaming, tmz

And Radio’s Best Chance for the Future is…

If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It’s a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test […]

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Posted in am, amazon, anita elberse, big bets, blockbusters, espn, future, harvard, hits, Insights, Interviews, itunes, label, long tail, mark ramsey, mark ramsey media, maroon 5, Media, netflix, nfl, octone, radio, radio industry, Radio's Future, ramsey-blog, risk, small bets, sports, trends

Radio’s Short-Term Emphasis May Be Fatal

I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily “important” (at least not yet) can eventually become the decisive difference making your brand more desirable than all the others. Doing what’s “unnecessary” means doing what you don’t have to do. Or do […]

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Posted in amazon, broadcasting, business insider, desire, jeff bezos, long term, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, short term