apple music Archives - Radio Intelligence
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Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones […]

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Posted in access, alexa, apple music, future, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, Radio's Future, ramsey-blog, skill, spotify, streaming

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: “Q4 and 2015 results dismal as radio’s decline shows no signs of stabilization.” What does it mean when CBS announces their […]

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Posted in apple, apple music, Audio, cbs, cumulus, debt, feature, future, iheartmedia, industry, mark ramsey, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, rdio, spotify, startup, streaming, trends

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families […]

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Posted in apple music, love, mark ramsey, mark ramsey media, mashable, Media, pandora, radio, Radio's Future, ramsey-blog, research, sex, sonos, spotify, valentine's day

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what’s really happening in media. And so far, the ‘cast has been good enough to be distributed by […]

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Posted in alamo drafthouse, amazon, apple music, bundle, cable company, facebook, force awakens, george clooney, mark ramsey, mark ramsey media, Media, Media Unplugged, omaze, platform, podcast, podcasts, ramsey-blog, rant, rave, save, star wars, svod, taylor swift, tom asacker, unplugged, video

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker’s […]

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Posted in 2015, apple music, duncan orrell-jones, hivio, interview, Interviews, mark ramsey, Media, online radio, pandora, radio, ramsey-blog, slacker, spotify, strategy, streaming

What’s EXCLUSIVE about your Radio Brand?

If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. […]

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Posted in apple, apple music, brand, Digital Strategy, exclusive, exclusives, mark ramsey, mark ramsey media, Media, music, radio, radio industry, Radio's Future, ramsey-blog

Spotify after Apple Music – Brian Benedik at hivio 2015

What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has […]

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Posted in 2015, Advertising, apple, apple music, brian benedik, hivio, mark ramsey, mark ramsey media, Media, music, podcasts, ramsey-blog, spotify, taylor swift

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It’s episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s […]

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Posted in amazon, apple, apple music, Audio, bump, hoax, Internet Radio, mark ramsey, Media, Media Unplugged, mtv, radio, radio industry, ramsey-blog, taylor swift, tom asacker, unplugged

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets […]

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Posted in apple, apple music, chocolate, jeff schmidt, kaitlin jenner, mark ramsey, Media, Media Unplugged, mess, movie, music, podcasts, ramsey-blog, ratings, social media, stars, thin, tom asacker, tv, unplugged

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music’s streaming radio station, Beats 1. What is Beats 1? It is “Apple’s first 24/7 worldwide radio station.” Special? Innovative? No (and does Zane really not have […]

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Posted in apple, apple music, daniel ek, Internet Radio, jimmy iovine, mark ramsey, mark ramsey media, Media, music, pandora, radio, radio industry, ramsey-blog, spotify, tim cook, tim westergren, zane lowe