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Media Unplugged: Apple is the New Hollywood!

Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom’s great new book, “I Am Keats,” and more. It’s episode 56 of Media Unplugged with branding authority Tom Asacker […]

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Posted in 2017, apple, Audio, ces, fix, hollywood, i am keats, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, Twitter, writing

Now Any Car Is An Android Auto

The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio listening happens while driving. But isn’t it just the nature of disruption to change the conversation all at once? And that’s what happened today with the news that consumers wanting Android Auto […]

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Posted in android auto, apple, apple carplay, Automotive, carplay, google, mark ramsey, mark ramsey media, Media, mobile, mobile phone, Moble Audio, radio, radio industry, Radio's Future, ramsey-blog, trends

Radio’s Future in a Self-Driving Car

Estimates vary, but the consensus seems to be that we’ll see a meaningful number of self-driving cars replacing the human-powered ones by 2020, less than four years hence. Personally, I think that’s a bit optimistic, but I have no doubt that the future of cars is a self-powered one. While we fret about the future […]

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Posted in apple, Audio, auto, Autonomous Vehicle, david smith, mark ramsey, mark ramsey media, Media, mediavillage, radio, radio industry, Radio's Future, ramsey-blog, self-driving car, streaming, technology

If Radio Wants to Matter in the Cars of the Future…

Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? No longer. Watch this TV spot for the new Kia Optima. It compares the entertainment system “in most mid-size sedans” to a Rubiks Cube. […]

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Posted in android auto, apple, Automotive, carplay, connected car, future, kia, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, optima, radio, radio industry, ramsey-blog, trends

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: “Q4 and 2015 results dismal as radio’s decline shows no signs of stabilization.” What does it mean when CBS announces their […]

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Posted in apple, apple music, Audio, cbs, cumulus, debt, feature, future, iheartmedia, industry, mark ramsey, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, rdio, spotify, startup, streaming, trends

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade “later […]

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Posted in android, apple, auto, business, carplay, ford, future, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, model, monetization, online radio, radio, Radio's Future, ramsey-blog, sync

5 Critical Media Trends for 2016

5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. It’s episode 32 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

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Posted in 2016, adele, app, apple, charlie brown, Christmas, critical, let there be peace on earth, mark ramsey, Media, media trends, Media Unplugged, microsoft, nobody, podcasts, radio, radio industry, ramsey-blog, tom asacker, wants

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of […]

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Posted in apple, auto, car, coke, connected car, dashboard, doom, edison, fox news, future, libsyn, mark ramsey, mark ramsey media, Media, mobile, nike, pandora, podcasts, radio, radio industry, Radio's Future, ramsey-blog, spotify, taylor swift, trends

Apple is Wrong about the Future of TV

Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s […]

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Posted in apple, Apps, artisanal, fire wood, future, jeff schmidt, loyalty index, madame tussaud, mark ramsey, Media, Media Unplugged, mtv, nicki minaj, podcasts, ramsey-blog, snapchat, sports fan, television, tom asacker, tv, unplugged, verizon, video, vma

And Radio’s Secret Power is…

Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he said. For her, every station button is another chance at hitting the proverbial jackpot. Either I land on a song I love or I don’t. And if I don’t, I move to the […]

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Posted in alan wolf, apple, beats1, branding, live, mark ramsey, mark ramsey media, Media, now, over the top, Radio's Future, ramsey-blog, secret, tv