audience Archives - Radio Intelligence
Blog Archives

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be “let’s communicate the value of the Nielsen numbers, let’s make […]

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Posted in 2017, Advertising, associates, audience, borrell, buyer, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, sales, trends

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was […]

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Posted in Advertising, audience, beware, buy, content, listeners, mark ramsey, mark ramsey media, Media, native advertising, poor, radio, radio industry, ramsey-blog, sales, trends

Why Doesn’t Radio “Talk” to Women?

Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows from the likes of Dr. Laura and Dr. Ruth and Sally Jesse Raphael spotlighted radio’s incomparable ability to be intimate and one-to-one even as it’s one-to-many. But does radio “talk” to women today? […]

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Posted in audience, dr. laura, dr. ruth, format, formats, hannity, Insights, limbaugh, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sally jesse raphael, the view, women

Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the […]

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Posted in audience, coleman, emmis, enthusiasm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, nab, nextradio, radio, radio industry, ramsey-blog, research

CBS Sports Radio gets Interactive (and so should you)

From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster, more spontaneous ways for listeners to get involved with its shows. Sports “The Fan” WFAN, New York (660) afternoon host Mike Francesa is the guinea pig for AudioRoadShow, which went […]

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Posted in app, audience, audioroadshow, cbs, cbs local, cbs radio, community, Digital Strategy, future, industry, local, mark ramsey, mark ramsey media, Media, mobile, radio, radio future, radio industry, Radio's Future, RIU, trends, wfan