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The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

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Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get […]

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Posted in 2016, Audio, beck media, best practices, branding, entertainment, hivio, interview, Interviews, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, social media, todd beck

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

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Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

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Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean […]

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Posted in best practices, better, blogs, digital, Digital Strategy, dj, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, strategy, tactics

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It’s from Brandwatch, a social media analytics company. Here’s a summary of some of the key bullet points from the study which sampled 20 radio stations from […]

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Posted in analysis, analytics, best practices, brandwatch, Insights, mark ramsey, Media, radio, radio industry, ramsey-blog, report, trends, tv, Twitter, UK, US