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Blog Archives

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean […]

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Posted in best practices, better, blogs, digital, Digital Strategy, dj, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, strategy, tactics

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of […]

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Posted in 7 reasons, blogs, deejay, dj, Insights, mark ramsey, mark ramsey media, Media, Personalities, personality, radio, radio industry, ramsey-blog, station, value, waste of time

After that Radio Job….

It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it’s all about drumming up action surrounding an event – a piece of content. It’s a reminder […]

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Posted in blogs, clear channel, entertainment, fired, firings, google, hangout, job, mark ramsey, mark ramsey media, Media, movie, radio, radio industry, Radio's Future, RIU, studios, tv

Is Social Media for Conversation – or for Broadcasting?

“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus.  But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.”  Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer […]

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Posted in blog, blogs, broadcasters, bromide, conversation, conversations, dan zarella, facebook, hubspot, Internet, mark ramsey, mark ramsey media, marketing myths, mass media, Media, media guru, media sound, radio, radio industry, RIU, social media, technology, that's, the conversation, traffic, Twitter, world wide web, zarella