book Archives - Radio Intelligence
Blog Archives

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book […]

See more ›

Posted in 10, book, bookinabox, brand, donald trump, mark ramsey, marketing, meaningless, Media, Media Unplugged, podcasts, publishing, ramsey-blog, secrets, tagline, tom asacker, unplugged

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts […]

See more ›

Posted in 40 years, 40000 sales calls, barry drake, book, broadcasting, interview, Interviews, mark ramsey, Media, radio, radio industry, ramsey-blog, tv, vine

“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1

Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on branding and marketing. He is one of the brightest minds in any business, and his latest book is his best yet: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, […]

See more ›

Posted in Advertising, Audio, book, branding, brands, business of belief, desire, featured, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, tom asacker, video, Videos

Impact Your Radio Audience the Dragonfly Way

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy. Watch the […]

See more ›

Posted in andy smith, Audio, book, branding, dragonfly, dragonfly effect, featured, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, social media, strategy, video, Videos

Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply […]

See more ›

Posted in alan wurtzel, Audio, book, featured, good to great to gone, interview, Interviews, management, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, Radio's Future, RIU, strategy, trends, video, Videos

TV’s Digital Lessons for Radio

Edison Research recently showcased some buyer interviews arguing, among other things, that radio’s digital-only doo-dads are less than compelling to many buyers and that what they really want is an integrated approach across platforms built around fresh ideas. So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s […]

See more ›

Posted in Advertising, agencies, book, brand, buyers, clear channel communications, communication, communication design, consumer electronics, design, digital, digital lessons, digital planner, digital television, edison, future, graphic design, iheartradio, lessons, mark ramsey, mark ramsey media, marketing, Media, music festival, radio, radio industry, Radio's Future, research, social tv, song, song 2, song 3, tv, tv's, visual arts

Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and […]

See more ›

Posted in Advertising, agency, book, clark kokich, digital, do or die, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, razorfish, RIU, sales

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective […]

See more ›

Posted in Advertising, agency, Audio, book, clark kokich, digital, do or die, featured, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, razorfish, RIU, sales, video, Videos