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LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future

So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The Future of Legacy Media. TUNE IN LIVE and watch Mark Ramsey talk with Gordon Borrell about this new report and its implications for the industry. It’s Tuesday, January 21 at […]

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Posted in borrell associates, Digital Strategy, future, future of legacy media, gordon borrell, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog

Gordon Borrell on Radio’s “Miserable” Digital Sales Progress

Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts different from those of other media platforms? It turns out they differ quite a lot. It’s a sad thing, says Borrell, and radio is on the verge of “blowing it.” You need […]

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Posted in Audio, borrell, borrell associates, digital, Digital Strategy, featured, gordon, mark ramsey, mark ramsey media, Media, miserable, progress, radio, radio industry, RIU, sales, strategy, training, tv, video, Videos