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“Radio” is not a Brand

When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an impossible battle for this reason: “Radio” is not a brand. “Radio” is a distribution platform for brands, where the brands can, should, and do live on other platforms, […]

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Posted in brand, branding, brands, distribution, distribution channel, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, station

Radio is Bad at Technology, but…

All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your five-year-old has mastered these. Being able to function in the presence of technology with something less than the capacity of a pre-teen is not the same as being good at technology […]

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Posted in brand, Digital Strategy, experience, fuel band, humanity, mark ramsey, mark ramsey media, Media, nike, pandora, pioneer, radio, radio industry, Radio's Future, technology, usa today

TV’s Digital Lessons for Radio

Edison Research recently showcased some buyer interviews arguing, among other things, that radio’s digital-only doo-dads are less than compelling to many buyers and that what they really want is an integrated approach across platforms built around fresh ideas. So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s […]

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Posted in Advertising, agencies, book, brand, buyers, clear channel communications, communication, communication design, consumer electronics, design, digital, digital lessons, digital planner, digital television, edison, future, graphic design, iheartradio, lessons, mark ramsey, mark ramsey media, marketing, Media, music festival, radio, radio industry, Radio's Future, research, social tv, song, song 2, song 3, tv, tv's, visual arts

Mediacize This: Radio, Your Clients are Becoming “Media”

One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need […]

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Posted in Advertising, amp, Audio, brand, brands, communication, earned media, featured, Insights, mark ramsey, mark ramsey media, marketing, Media, media brand, media buyer planner, media campaign, media radio, mediacize, oreo, own media, print, radio, radio industry, RIU, social media, traditional media, tv, video, Videos

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]

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Posted in Advertising, arbitron, Audio, brand, chris bell, communication design, consumer, digital platform, Digital Strategy, dramatically improve, engagement, Gamification, graphic design, improve, interview, mark ramsey, mark ramsey media, marketing, Media, monetize, platforms, podcasts, radio, radio brands, radio industry, RIU, transforms, triton, triton digital

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.”  That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms?  Or is it because most (but certainly not all) listeners use […]

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Posted in Advertising, brand, brand online, communication design, digital, digital platform, Digital Strategy, engage, engagement, follow, graphic design, heart, listener, littlest, mark ramsey, mark ramsey media, Media, platform, radio, radio brands, radio industry, RIU, usage

Is it Time to Stop “Owning a Word”?

Back in the day, Ries & Trout galvanized broadcasters by preaching the power of the “word.” Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen […]

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Posted in a word, a world of words, Advertising, al ries, apple, brand, broadcasting, business, communication, communication design, finding a word, graphic design, laura ries, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, microsoft word, more than words, own, positioning, power of the word, radio, radio industry, ries, RIU, the power of the word, the word, trout, word, words in the mind, world of words, year of birth missing

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations – or by the much more […]

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Posted in Audio, bill figenshu, brand, branded, featured, future, mark ramsey, mark ramsey media, Media, music radio, Personalities, personality, personality names, radio, radio industry, radio legend, radio personality, RIU, station, the brand, the personalities, universe, video, Videos

What a Radio Brand is Now

Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across […]

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Posted in Audio, brand, branding, community, definition, featured, future, idea, illustration, mark ramsey, mark ramsey media, Media, megaphone, model, radio, radio industry, Radio's Future, RIU, second screen, true blood, video, Videos