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Blog Archives

You’ll Never Guess How Much Music Matters to Millennials!

You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Playboy says “goodbye” to nudity, Meryl Streep thinks there aren’t enough female movie critics, and there’s actually something called “Paranormal Date.” Brand authority Tom Asacker […]

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Posted in branding, date, female, mark ramsey, matters, Media, Media Unplugged, meryl streep, millennials, movie critics, music, network, nudity, pandora, paranormal, paranormal date, playboy, podcasts, ramsey-blog, spotify, stars, tom asacker, unplugged, vevo, youtube

How Serial Went from Podcast to TV Show

Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling content. You see, media is really about two things: Content and distribution. And distribution channels are inherently dumb conduits that need to be filled with the stuff audiences […]

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Posted in Audio Trends, branding, channels, christopher miller, distribution, lego movie, mark ramsey, mark ramsey media, Media, phil lord, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, series, tv

And Radio’s Secret Power is…

Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he said. For her, every station button is another chance at hitting the proverbial jackpot. Either I land on a song I love or I don’t. And if I don’t, I move to the […]

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Posted in alan wolf, apple, beats1, branding, live, mark ramsey, mark ramsey media, Media, now, over the top, Radio's Future, ramsey-blog, secret, tv

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. […]

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Posted in ad, beats, bose, branding, clint eastwood, golden age, mailchimp, marco.org, mark ramsey, Media, Media Unplugged, podcast, podcasting, podcasts, pr, quartz, radio, radio industry, ramsey-blog, serial, this american life, tom asacker, wall street journal, youtube

Is There Love in your Audio Brand?

In her book Marketing: A Love Story: How to Matter to Your Customers, author Bernadette Jiwa tells of a visit to a restaurant. Everything was clean. It was easy to overlook the peeling corners of the laminated menu. The food was fine, the coffee was fine. As the bill was paid, the server asked “Was […]

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Posted in average, bernadette jiwa, branding, just okay, love, mark ramsey, mark ramsey media, Media, mediocre, okay, playlist, radio, radio industry, ramsey-blog

Who Says Radio Talent Can’t Compete with Hollywood?

I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools – including video – to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC […]

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Posted in abc, branding, broadcasting, cbs, content marketing, guitar center, mark ramsey, Media, michelle phan, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy, talent, youtube

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real story underlying Netflix’s attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed’s viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the […]

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Posted in adam sandler, branding, buzzfeed, crouching tiger, distribution theater, hollywood, mark ramsey, marketing, Media, Media Unplugged, movie, netflix, podcasts, ramsey-blog, sequel, tom asacker, video, viral

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become “growth hackers”? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted […]

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Posted in Advertising, airbnb, branding, dropbox, future, groupon, growth hacker, Insights, Interviews, marc ecko, mark ramsey, mark ramsey media, marketing, Media, pr, radio, radio industry, ramsey-blog, ryan holiday, seth godin, tim ferriss, tucker max, Twitter

You Will Probably Do the Opposite of This

Why don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives? In the radio space, for example, the majority of managers will nod agreeably at the roster of must-do’s facing the industry, the stuff they know they […]

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Posted in branding, facts, information, mark ramsey, mark ramsey media, Media, opposite, radio, radio industry, ramsey-blog, ted, tedx, tolkien, tom asacker, truth