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Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

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Posted in acquisition, Advertising, brands, consumers, disaster artist, disney, fox, james franco, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, ramsey-blog, tom asacker, unplugged

How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes’ “Top […]

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Posted in 2015, Audio, brands, create and cultivate, festival, future, hivio, influencer, Interviews, jaclyn johnson, mark ramsey, mark ramsey media, Media, millennial, no subject, nosubject, radio, radio industry, ramsey-blog, social media

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and […]

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Posted in 2015, Audio, big, brands, business, consumers, hivio, lessons, mark ramsey, Media, presentation, radio, radio industry, ramsey-blog, tom asacker, trends

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck’s […]

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Posted in ben afflect, brands, furious 7, game of thrones, hbo, mark ramsey, marketing, mavis staples, Media, Media Unplugged, millennials, movie, podcasts, ramsey-blog, shawn mendes, slave, tom asacker, uber, unplugged, vessel, vine, youtube

Missing Leonard Nimoy and Unruly Breast Physics

Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker rants/raves about advertisers who don’t seem to mind that their ads aren’t seen. And Mark rants/raves about his first experience “going viral” with a piece on Leonard Nimoy and how video game […]

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Posted in ads, brands, breast physics, content, disruption, leonard nimoy, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it’s fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is […]

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Posted in Advertising, alex blumberg, Audio Trends, brands, consumers, gimlet, mailchimp, mailkeemp, mark ramsey, mark ramsey media, Media, podcasts, public media, radio, radio industry, ramsey-blog, serial, startup, this american life

Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend […]

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Posted in Advertising, agencies, brands, future, mark ramsey, mark ramsey media, Media, nielsen, ppm, radio, radio industry, ramsey-blog, ratings, results

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You’re wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – […]

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Posted in 2014, Audio, brands, broadcasting, festival, future, go big, go home, hivio, mark ramsey, mark ramsey media, Media, pandora, presentation, radio, radio industry, ramsey-blog, Satellite Radio, star wars, terrestrial radio, trends

“Radio” is not a Brand

When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an impossible battle for this reason: “Radio” is not a brand. “Radio” is a distribution platform for brands, where the brands can, should, and do live on other platforms, […]

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Posted in brand, branding, brands, distribution, distribution channel, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, station