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Blog Archives

“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2

This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about his new book, The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A […]

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Posted in Advertising, attention, branding, brands, business of belief, desire, Insights, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, tom asacker

“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1

Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on branding and marketing. He is one of the brightest minds in any business, and his latest book is his best yet: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, […]

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Posted in Advertising, Audio, book, branding, brands, business of belief, desire, featured, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, tom asacker, video, Videos

Is Radio Wasting Effort on Facebook?

Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is Facebook’s effort to maintain the “quality” of the feed whether or not a consumer has opted-in to connect to it. While Facebook continues to send lots of traffic to lots of […]

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Posted in brands, digiday, facebook, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, social media, throttle

Mediacize This: Radio, Your Clients are Becoming “Media”

One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need […]

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Posted in Advertising, amp, Audio, brand, brands, communication, earned media, featured, Insights, mark ramsey, mark ramsey media, marketing, Media, media brand, media buyer planner, media campaign, media radio, mediacize, oreo, own media, print, radio, radio industry, RIU, social media, traditional media, tv, video, Videos