buzzfeed Archives - Radio Intelligence
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Hey Radio, What Happens Next?

I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms – and as part of their desire to play a joke on the boss – they filled the boss’s office with goats and hay while the boss was temporarily away at a meeting. What would happen when […]

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Posted in buzzfeed, facebook, goats, hay, joke, live, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, Radio's Future, ramsey-blog, suspense, ze frank

Is NPR’s Future All Used Up?

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

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Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all […]

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Posted in Audio, buzzfeed, dan patrick, Digital Strategy, facebook, going viral, how to, howard stern, jenna weiss-berman, mark ramsey, mark ramsey media, Media, npr, online radio, podcasting, Public Radio, radio, radio industry, ramsey-blog, rush limbaugh, serial, this american life, viral, virality

The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital […]

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Posted in buzzfeed, digital, Digital Strategy, facebook, mark ramsey, mark ramsey media, Media, radio, radio industry, radio strategy, Radio's Future, ramsey-blog, social media, tmz, water cooler, x17

Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos – but SHOULD you? And… Is the ESPN bubble about to burst? It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples’ school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it’s […]

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Posted in ad age, Advertising, age, al ries, bubble, burst, buzzfeed, espn, golden, horror, how to, jenna marbles, julia roberts, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, staples, tom asacker, unplugged, video

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real story underlying Netflix’s attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed’s viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the […]

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Posted in adam sandler, branding, buzzfeed, crouching tiger, distribution theater, hollywood, mark ramsey, marketing, Media, Media Unplugged, movie, netflix, podcasts, ramsey-blog, sequel, tom asacker, video, viral