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The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed […]

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Posted in Advertising, cable, clutter, commercials, fox, mark ramsey, mark ramsey media, Media, media village, radio, radio industry, Radio's Future, ramsey-blog, tbs, tca, television, tnt, trends, trutv, turner

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate ‘em – those ads that stop you from enjoying the content you love – blah! But wait, if this type of advertising is so bad – so hated, then how come there’s more of it now than ever? There are more spots on TV than ever. In 2009, for example, […]

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Posted in Advertising, cable, dead, interruption, mark ramsey, mark ramsey media, marketing, Media, pandora, permission, podcasts, radio, ramsey-blog, seth godin, spotify, tv

Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price

Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Fox News icon Bill O’Reilly. Mark rants about over-complicated decision trees for folks trying to […]

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Posted in bill o'reilly, brand, cable, cord, cut, facebook, live streaming, mark ramsey, Media, Media Unplugged, meerkat, news, periscope, podcast, podcasts, ramsey-blog, tom asacker

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or – after decisions by HBO and CBS to provide streaming-only subscription services – is Big Media eating […]

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Posted in Advertising, cable, cbs, digital, facebook, hbo, Internet, mark ramsey, Media, Media Unplugged, pinterest, podcasts, ramsey-blog, streaming, subscription, tom asacker, tv, Twitter, unplugged

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn’t want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a […]

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Posted in broadcasting, cable, cbs, content, dexter, distribution, lesson, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, showtime, time warner

Beware the “Commercial Cliff”

The spot load on some radio stations continues to swell.  But how much is too much?  At what point will audiences and advertisers decide to take their listening and their business, respectively, elsewhere? A cautionary tale is as close as the nearest cable box. From Broadcasting & Cable: Viacom has come under fire lately for […]

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Posted in Advertising, broadcasting, cable, cliff, clutter, commercial, mark ramsey, mark ramsey media, Media, nick at nite, radio, radio industry, RIU, spots, tv land, viacom