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Stop Picking on Pandora, Radio

So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions – “jobs”, combinations of which consumers “hire your brand for” every time they choose to tune in. Many of those “jobs” are clearly shared with Pandora, thus making Pandora a substitute […]

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Posted in Audio, category, definition, Digital Strategy, iheartradio, Insights, Internet Radio, job, mark ramsey, mark ramsey media, online radio, pandora, radio, radio industry, ramsey-blog