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Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

So what’s really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It’s time to un-spin some of the media hype we take for granted and get to the truth. That’s why I’m happy to announce a new podcast. I’m teaming up […]

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Posted in #1, Audio, change, disney, episode, mark ramsey, Media, Media Unplugged, radio, radio industry, ramsey-blog, tom asacker, unplugged

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you’re looking at is a slight decline in the overall number […]

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Posted in 16 to 24, 25 to 54, 55+, Audio Trends, baby boom, business insider, change, demographics, Insights, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, trends, young, youth