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What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

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Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

People Don’t Fall In Love With Distribution Channels…

…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful – exception today. Enjoy.

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Posted in channel, content, distribution, fall, image, infographic, love, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog

Wrist-Powered Radio?

There’s a tendency to obsess on devices. But if you’re in the content business devices are only channels of distribution for that content. The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform. To chase a device is to […]

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Posted in Audio Trends, channel, concept, distribution, Insights, Internet Radio, iwatch, mark ramsey, mark ramsey media, Media, mockup, online radio, radio, radio industry, ramsey-blog, strategy, Todd Hamilton