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Hey Pandora, Watch That Commercial Load

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety. But I don’t think so. I think it’s much more about the comparatively clutter-free environment. That is, fewer spots. The “variety” argument: Everywhere we turn, it’s clear that consumers favor hits. […]

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Posted in Advertising, choice, clutter, commercials, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, ramsey-blog, spot load, spots, tom conrad, variety