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Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by […]

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Posted in christian, Christian Radio, faithbright, leading, mark ramsey, mark ramsey media, Media, music, radio, ramsey-blog, research, strategic research, teaching

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

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Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

Non-Commercial Christian Radio Had Better Worry About This

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is […]

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Posted in ccm, christian, Christian Radio, fm, fundraising, giving, kickstarter, mark ramsey, mark ramsey media, Media, non-com, non-commercial, radio, radio industry, ramsey-blog, trends

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

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Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

What Radio Needs to Know About Millennials

If you were born in the 80′s or 90′s, you’re in your late teens to early 30′s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – […]

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Posted in Audio, christian, generation me, Insights, Interviews, jean twenge, mark ramsey, mark ramsey media dvr, Media, millennials, news/talk, nielsen, ppm, radio, radio industry, ramsey-blog, trends, youth

Christian Radio: No Such Things as “Teaching Shows”?

Here’s a special post for my clients and friends in Christian radio…. Typically, there’s a distinction in that space between music and “teaching.” We have “teaching programs” and sometimes refer to them as such on- and off-air. But what if there’s no such thing as “teaching programs”? What if, instead, there are only programs that […]

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Posted in christian, Christian Radio, focus on the family, jim daly, magnet, mark ramsey, mark ramsey media, Media, music, radio, radio industry, ramsey-blog, teaching

Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more timely: “Betterness.” My argument is that improving the lives of our consumers is the highest calling for any broadcaster – and certainly for any Christian broadcaster.  This is not a generic thing […]

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Posted in 2012, betterness, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, presentation, radio, radio industry, RIU

What Business Are You In, Radio?

It’s one of the most important and least understood conversations all broadcasters should be having:  What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer […]

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Posted in 2012, Audio, christian, cmb, conference, featured, mark ramsey, mark ramsey media, Media, momentum, radio, radio industry, Radio's Future, RIU, video, Videos

Radio Spreads the Meaning of Christmas

I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make radio unlike anything else.  This video came across my email this week and is squarely in that category. Wally is a terrific personality with Christian broadcaster WAY Media and is […]

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Posted in christian, Christmas, mark ramsey, mark ramsey media, Media, operation christmas child, radio, radio industry, red scarf, RIU, scarf, wally show, way fm