Christmas Archives - Radio Intelligence
Blog Archives

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

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Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

Media Unplugged: The Best Marketer of the Year – Your Fans!

Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don’t have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. It’s episode 55 – the final […]

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Posted in ad-blocking, Advertising, Audio, Christmas, facetune, fans, mark ramsey, marketer, Media, Media Unplugged, podcasts, ramsey-blog, tom asacker, tree, unplugged

What Making Radio Interactive Really Means

Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel’s proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder […]

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Posted in anchor.fm, Christmas, Digital Strategy, interactive, listeners, mark ramsey, mark ramsey media, mattel, Media, nike, personal expression, positive impact, radio, radio industry, Radio's Future, ramsey-blog, rising quality, trend-driven innovation, trends

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

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Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

5 Critical Media Trends for 2016

5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. It’s episode 32 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

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Posted in 2016, adele, app, apple, charlie brown, Christmas, critical, let there be peace on earth, mark ramsey, Media, media trends, Media Unplugged, microsoft, nobody, podcasts, radio, radio industry, ramsey-blog, tom asacker, wants

Radio Spreads the Meaning of Christmas

I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make radio unlike anything else.  This video came across my email this week and is squarely in that category. Wally is a terrific personality with Christian broadcaster WAY Media and is […]

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Posted in christian, Christmas, mark ramsey, mark ramsey media, Media, operation christmas child, radio, radio industry, red scarf, RIU, scarf, wally show, way fm