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“Radio is Shrinking, Give the Advertisers What They Want”

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full conversation with Gordon about this report, the consequences for the radio industry, and what radio can learn from it. Part 1 publishes today, Part 2 tomorrow. What’s the biggest way this report is different from your previous […]

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Posted in Advertising, clients, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, research, sales

Let’s Face It: Your Advertising Sucks

So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can […]

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Posted in Advertising, clients, droga5, mark ramsey, mark ramsey media, Media, problems, radio, radio industry, Radio's Future, ramsey-blog, trends