clutter Archives - Radio Intelligence
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The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed […]

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Posted in Advertising, cable, clutter, commercials, fox, mark ramsey, mark ramsey media, Media, media village, radio, radio industry, Radio's Future, ramsey-blog, tbs, tca, television, tnt, trends, trutv, turner

Hey Pandora, Watch That Commercial Load

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety. But I don’t think so. I think it’s much more about the comparatively clutter-free environment. That is, fewer spots. The “variety” argument: Everywhere we turn, it’s clear that consumers favor hits. […]

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Posted in Advertising, choice, clutter, commercials, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, ramsey-blog, spot load, spots, tom conrad, variety

28 Minutes of Commercials per Hour – on a Music Station?

So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t provide the disciplining force of audience feedback? Well, here they lard up the station with an unconscionable volume of commercials, that’s what! One Hot AC in this market even features the extraordinary listener benefit (I assume […]

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Posted in Advertising, clutter, future, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog

Beware the “Commercial Cliff”

The spot load on some radio stations continues to swell.  But how much is too much?  At what point will audiences and advertisers decide to take their listening and their business, respectively, elsewhere? A cautionary tale is as close as the nearest cable box. From Broadcasting & Cable: Viacom has come under fire lately for […]

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Posted in Advertising, broadcasting, cable, cliff, clutter, commercial, mark ramsey, mark ramsey media, Media, nick at nite, radio, radio industry, RIU, spots, tv land, viacom