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Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

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Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more timely: “Betterness.” My argument is that improving the lives of our consumers is the highest calling for any broadcaster – and certainly for any Christian broadcaster.  This is not a generic thing […]

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Posted in 2012, betterness, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, presentation, radio, radio industry, RIU

What Business Are You In, Radio?

It’s one of the most important and least understood conversations all broadcasters should be having:  What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer […]

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Posted in 2012, Audio, christian, cmb, conference, featured, mark ramsey, mark ramsey media, Media, momentum, radio, radio industry, Radio's Future, RIU, video, Videos