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Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the […]

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Posted in audience, coleman, emmis, enthusiasm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, nab, nextradio, radio, radio industry, ramsey-blog, research

What Matters When the Spots Come On?

I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the impact of spots on listeners and the stations they listen to. Personally, I find these regular studies of the effects of advertising on listenership to be tiresome. Why are […]

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Posted in Advertising, arbitron, coleman, come, commercials, mark ramsey, Media, on, radio, radio industry, research, RIU, study, what happens