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Is Your Radio Brand a Commodity?

Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio product – is a commodity. Do you emphasize price in your marketing? In the radio context, do you argue that radio is great because it’s “free”? Do you emphasize convenience? […]

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Posted in branding, brandstoke, commodity, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, radio, radio industry, RIU