communication Archives - Radio Intelligence
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TV’s Digital Lessons for Radio

Edison Research recently showcased some buyer interviews arguing, among other things, that radio’s digital-only doo-dads are less than compelling to many buyers and that what they really want is an integrated approach across platforms built around fresh ideas. So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s […]

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Posted in Advertising, agencies, book, brand, buyers, clear channel communications, communication, communication design, consumer electronics, design, digital, digital lessons, digital planner, digital television, edison, future, graphic design, iheartradio, lessons, mark ramsey, mark ramsey media, marketing, Media, music festival, radio, radio industry, Radio's Future, research, social tv, song, song 2, song 3, tv, tv's, visual arts

Mediacize This: Radio, Your Clients are Becoming “Media”

One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need […]

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Posted in Advertising, amp, Audio, brand, brands, communication, earned media, featured, Insights, mark ramsey, mark ramsey media, marketing, Media, media brand, media buyer planner, media campaign, media radio, mediacize, oreo, own media, print, radio, radio industry, RIU, social media, traditional media, tv, video, Videos

Apple wants to Erase your Radio Spots

Another day, another technology-driven way to undo advertising.  Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their […]

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Posted in ads start, Advertising, allows users, apple, apple inc., application software, communication, communication design, computing, dollars, erase, graphic design, itunes, mark ramsey, mark ramsey media, marketing, Media, own audio, patent, radio, radio spots, radio stations, RIU, seamless switcher, start play, video file

Is it Time to Stop “Owning a Word”?

Back in the day, Ries & Trout galvanized broadcasters by preaching the power of the “word.” Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen […]

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Posted in a word, a world of words, Advertising, al ries, apple, brand, broadcasting, business, communication, communication design, finding a word, graphic design, laura ries, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, microsoft word, more than words, own, positioning, power of the word, radio, radio industry, ries, RIU, the power of the word, the word, trout, word, words in the mind, world of words, year of birth missing