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Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

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Posted in acquisition, Advertising, brands, consumers, disaster artist, disney, fox, james franco, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, ramsey-blog, tom asacker, unplugged

No AM Radio? Automakers Should Listen To Their Customers

Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn’t serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted. So […]

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Posted in am, am radio, auto, Automotive, bmw, car, consumers, ev, expectation, fm, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, tesla, trends, value, vehicle

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of […]

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Posted in Audio, Audio Trends, consumers, ear, genre, listening, mark ramsey, mark ramsey media, Media, of, online radio, potential, radio, Radio's Future, ramsey-blog, research, share, share-of-ear, spotify, trends

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]

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Posted in ad-blocking, ads, Advertising, blocking, consumers, engagement, frequency, impact, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, radio spots, ramsey-blog, reach, seth godin

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and […]

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Posted in 2015, Audio, big, brands, business, consumers, hivio, lessons, mark ramsey, Media, presentation, radio, radio industry, ramsey-blog, tom asacker, trends

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it’s fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is […]

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Posted in Advertising, alex blumberg, Audio Trends, brands, consumers, gimlet, mailchimp, mailkeemp, mark ramsey, mark ramsey media, Media, podcasts, public media, radio, radio industry, ramsey-blog, serial, startup, this american life

Radio Listeners: Is “Free” All That Matters?

“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery energy and even more precious data plan bandwidth.” So argue the folks I call the “freeks.” These are the well intentioned folks in the radio industry who believe that […]

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Posted in app, Audio, bandwidth, consumers, FM on Mobile Phones, free, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, online, online radio, radio, radio industry, Radio's Future, ramsey-blog, streaming

Radio asks the Wrong Questions

“What’s the future of radio?” “How does radio compete against Pandora et. al.?” “How can we get FM on mobile devices?” “How do we stay in a prominent place on the car dashboard?” These are typical of the questions I hear. And what makes them all similar is that they are asked from the inside-out. […]

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Posted in arbitron, consumers, digital disruption, james mcquivey, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, Radio's Future, wrong question

Radio, It Begins with a Problem…

Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution.  And the more effective, convenient, and simple that solution is, the more she will gravitate towards it. A “problem” doesn’t necessarily mean some vexing dilemma.  It could be as simple as the desire […]

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Posted in consumers, fuel band, mark ramsey, mark ramsey media, Media, music, nest, nike, problem, radio, radio industry, Radio's Future, RIU, sports

Consumers Don’t Care about your Messages

There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That’s one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director’s conference in Las Vegas. Watch (or click […]

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Posted in 2012, Audio, branding, consumers, featured, mark ramsey, Media, message, prpd, Public Radio, radio, radio industry, tom asacker, value, video, Videos