contagious Archives - Radio Intelligence
Blog Archives

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: […]

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Posted in Audio, Audio Trends, avengers, consumption, contagious, Digital Strategy, discovery, hollywood reporter, how to, howard stern, mark ramsey, mark ramsey media, mashable, Media, new york times, online, podcasting, radio, radio industry, Radio's Future, ramsey-blog, robert downey jr., siriusxm, soundcloud, spread, viral

Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for radio ratings, but very much at the expense of the health of radio brands long-term. And here’s yet another one. It is accepted wisdom that, since PPM supposedly measures behaviors rather than recall […]

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Posted in 91x, Advertising, arbitron, branding, contagious, Insights, jonah berger, mark ramsey, mark ramsey media, Media, ppm, public, radio, radio industry, show us your x, strategy, triggers