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Blog Archives

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the […]

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Posted in 2015, ad-blocking, ad-mageddon, Advertising, amazon, dan rather, dash, donald trump, hoverboard, iOS, lexus, mainstream, mark ramsey, mashable, Media, Media Unplugged, publishers, ramsey-blog, rant, rave, slide, tom asacker, unplugged

What Radio Looks Like on Ford’s New Sync 3 for 2016

Never let it be said that the automakers don’t listen to feedback, because when it comes to Ford’s clunky Sync platform, they got an earful. And guess what? Ford responded. This week the automaker introduced the latest and greatest version of its Sync infotainment system, and it looks great. It will make its debut on […]

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Posted in 2015, connected car, dash, dashboard, Digital Strategy, ford, iheartradio, mark ramsey, mark ramsey media, pandora, radio, radio industry, Radio's Future, ramsey-blog, siriusxm, spotify, sync, sync 3, technology, tunein

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There’s a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to […]

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Posted in 2015, 4g, auto, Automotive, chevrolet, chevy, dash, dashboard, hotspot, Internet Radio, LTE, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, online radio, radio, radio industry, ramsey-blog, wi-fi

Will Wearable Tech Compete with Radio?

Wearable tech is all the rage, or at least discussing it is all the rage, since gadgets like Google Glass and the rumored iWatch are just over the horizon for the most part. But does wearable tech have the potential to affect radio listening in its traditional form? It might. Case and point: “Smart earphones.” […]

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Posted in Audio Trends, bragi, business insider, dash, google glass, iwatch, mark ramsey, mark ramsey media, Media, mobile, radio, radio industry, radio trends, Radio's Future, ramsey-blog, smart earbuds, smart earphones

Apple and Google Want the Car Dashboard – Now

Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of the navigation functionality of the “coming soon” iOS upgrade: But don’t imagine that the functions will be limited to maps and directions. From 9to5Mac: iOS in the Car is a feature that […]

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Posted in android, apple, Audio, dash, dashboard, google, in-car, Insights, iOS, mark ramsey, mark ramsey media, Media, Moble Audio, radio, radio industry, ramsey-blog, technology, trends

What’s the Future of Radio in the Connected Car?

What does the crystal ball predict about the future of the so-called “connected car” and radio’s place in it? That was the purpose of my conversation with Toby Trevarthen, VP Monetization for Aha by Harman, a key provider of platforms and apps to automakers and the “connected” car. Here are two of the key questions I discussed […]

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Posted in aha, Audio Trends, Automotive, connected car, dash, harman, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, online radio, radio, radio industry, ramsey-blog, streaming, toby trevarthen, trends, tunein

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the details of what change is coming and how fast, we’re not focused nearly enough on what to do about it, given that such a large proportion of […]

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Posted in auto, Automotive, compelling, connected, dash, dashboard, detroit, live, local, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, radio industry, ramsey-blog, sense, unique

How to Beat the New Car Dashboard

All this fretting over the evolving car dashboard is so much ado about the wrong stuff. Okay…. A flood of new content is coming. Lots of it is already here. There is no way to keep it out because consumers don’t want it out. The primacy of radio on the car dash is officially a […]

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Posted in Apps, Automotive, car, control, dash, dashboard, future, in-car, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, online radio, radio, radio industry, strategy