dave ramsey Archives - Radio Intelligence
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Radio: What Happened to BIG?

A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference in Portland. The PRPD is always one of my favorite events because every single person in the room is on a content- and service-based mission to make their communities and the […]

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Posted in 2014, big, conference, dave ramsey, enduring, jonny quest, long tail, mark ramsey, mark ramsey media, Media, presentation, prpd, Public Radio, Radio's Future, ramsey-blog, small

Radio is Ignoring “Pre-Awareness”

In Hollywood, they call it “pre-awareness.” It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing resources making you familiar with the concept. Even before you see it, you know enough about it to know you really want to see it. It’s […]

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Posted in comedy central, dave ramsey, espn, ew, hollywood, howard stern, Insights, kevin smith, mark ramsey, Media, movies, podcasts, pre-awareness, radio, radio industry, rotten tomatoes, ryan seacrest, strategy, tv

Dave Ramsey on the Future of Radio’s Business Model

As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s the question I put to Dave Ramsey, host of the nationally syndicated Dave Ramsey Show, which is heard on more than 500 radio stations throughout the US and Canada. Dave’s also an author, television […]

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Posted in Audio, business, dave ramsey, interview, Interviews, mark ramsey, mark ramsey media, Media, podcasts, radio, radio industry, Radio's Future, RIU, sales